Creative producer specialising in social and digital content. ✌

Coca-Cola Raspberry

Role: Producer and creative lead.

 

To launch Coke Raspberry, we decided to steer clear of focusing on fruit – it’s boring and obvious. Instead, we decided to create a piece that talked to the Australian meaning of a ‘Raspberry’. I enlisted an incredible production team and we recreated the Coca-Cola Taste The Feeling song using can sounds and raspberry sounds.

 

As well as a hero video, we created snackable content to push engagements and conversation. All pieces of content were hugely successful, smashing our KPIs and driving huge amounts of conversation.

Music composition: Uncanny Valley. Motion graphics: Jonathon Reyes.

Creative producer specialising in social and digital content. ✌

Coca-Cola Raspberry

Role: Producer and creative lead.

 

To launch Coke Raspberry, we decided to create a piece that talked to the quintessentially Australian meaning of a ‘Raspberry’. I enlisted an incredible production team to recreate the Coca-Cola ‘Taste The Feeling’ song using only can and raspberry sounds.

Music composition: Uncanny Valley. Motion graphics: Jonathon Reyes.

Popsicles
SummerMix